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Gulf County Local Legends

Gulf County is rooted in tourism, and we have such a great industry because of the people who make it great. Our locals know that having a thriving tourism industry is vital to the economy. Did you know that Florida does not have a State Income Tax thanks to the visitors that come to the state each year? That is just one large impact tourism has. There are so many other incredible things it does at the state level and in our own community. The extra income helps put our community children in extracurricular activities like sports. Our small businesses can stay open the entire year thanks to the support of our visitors. We even have new businesses that can thrive in Gulf County. Being a Champion of Tourism is one small thing you can do to support the Tourism Industry.

Total visitor spending exceeded $224M in 2022.  This includes spending on Lodging, Food & Beverage, Shopping, Ground Transportation, Entertainment and Recreation.


  • More than 3,000 jobs supported by visitor spending - producing over $70M in wages & salaries.
  • Over $45 Million in State, Local & Federal Taxes generated from visitor spending.  Florida is one of few states without a state income tax - a direct result of visitors enjoying our state.

More Info on Tourism


It's the Tax You Don't Pay!

Tourist Development Taxes are also known as "bed taxes".  Only those staying overnight in hotels, vacation rentals, and other lodging establishments pay the tax.


What taxes do visitors pay?

  • Visitors are charged a 5% tax on any short-term accommodation of six months or less.  This is called the Tourist Development Tax (TDT).
    • Revenue from the Tourist Development Tax can relieve citizens from shouldering the entire tax burden and may be used for beach nourishment, to improve parks, facilities & waterways as well as fund public safety, tourism marketing and more.
  • Visitors pay sales tax on purchases while in Gulf County.

Tourist Development Taxes generated more than $4.7M in FY22-23.


Listen to a few stories from some Local Legends below! Get educated on how tourism benefits us all. Also, if you already know a Local Legend who continues to be a Champion of Tourism, nominate them to be featured on our @GCLocalLegends Instagram Page. 

Meet us at some local events to get stickers and shirts to show your Local Legend pride!

Sharing Gulf County with Everyone

Jessica with Florida Coastal Conservancy is a champion of tourism in Gulf County, and she explains the importance of sharing Gulf County with everyone. If we share how wonderful this place is, we can teach visitors how to respect it for future generations to enjoy.

Tourism Helps All Businesses

Kelly Smith, owner and operator of Broke-A-Toe Horseback Riding on the Beach, has one of the longest-running tourism industry businesses in Gulf County. By taking people on the beach, she can help support the rest of the businesses in Gulf County.

Visitor Spending Puts Food on the Table

Reggie Smith, the owner of Resolution Studios, is a champion of tourism. When visitors spend money, it helps our local economy. Not just for the tourism industry but for all industries in Gulf County. Everyone is able to benefit from visitor spending.

The Right Kind of Tourism

Matt Cantine, owner of PSJClearKayaks and is a champion of tourism. Matt explained that tourism is significant to Gulf County, and if we are sharing with people how to respect the area, it is the right kind of tourism.

Nominate A Local Legend

Do you know someone in Gulf County Tourism Industry that deserves the spotlight on them? Nominate them...

Local Legend Events

Let's Celebrate Tourism! Join us...

Support Tourism

Need some great information to keep in your tool kit? This page has some great one-sheeters that give you all the best information on why...

Local Legend Swag

Show your pride for the Gulf...